What is the difference between a tactician and a strategist? A tactician is one who uses a method or technique to achieve a short term goal or objective which will have an immediate gain while a strategist is one who has a detailed plan of achieving a long term goal with future gains. In becoming a brilliant strategist you must learn the art of defining objectives, laying out detailed and result oriented plans while still focusing on how to attract customers or clients. In meeting a client, you should determine what your specific objective is. Mostly when you ask salespeople what their core objective is, they will answer clearly that they want to make the sale. Well, is the sale really important when the client really does not understand what you are selling? Research shows that only 3% of your potential buyers are buying now while 7% of your potential buyers are not yet buying now. The rest are divided equally each amounting to 30% of potential buyers who are either thinkin...
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