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Showing posts from April, 2016

Becoming a brilliant strategist

What is the difference between a tactician and a strategist? A tactician is one who uses a method or technique to achieve a short term goal or objective which will have an immediate gain while a strategist is one who has a detailed plan of achieving a long term goal with future gains. In becoming a brilliant strategist you must learn the art of defining objectives, laying out detailed and result oriented plans while still focusing on how to attract customers or clients. In meeting a client, you should determine what your specific objective is. Mostly when you ask salespeople what their core objective is, they will answer clearly that they want to make the sale. Well, is the sale really important when the client really does not understand what you are selling? Research shows that only 3% of your potential buyers are buying now while 7% of your potential buyers are not yet buying now. The rest are divided equally each amounting to 30% of potential buyers who are either thinkin...

AirKlip Now Blogs

This is the first of many posts to come from ITBrothers , the soul and heart behind AirKlip . Here we will discuss everything about AirKlip. For purposes of saving on space we shall therein refer ITBrothers as ITB. I hope you will keep up with the lingo/vocabulary that we adopt on a daily basis. PS: We always have a new vocabulary every week. I really do not know where they come from. Company News This will detail what ITB as a team has been doing on a weekly basis. Imagine how sports transfers work over a period of time, you get to know of the rumors and information. Difference is, at ITB, we do not deal with rumors. If you cannot back your story, you will always turn a few heads and be sure one member will give you a strange look. From the projects we are doing, to the events we attend, to the company culture that we adopt every now and then. Well, we have to stay in touch with you always as our friends, clients, influencers and therefore you should know something about ...